Understanding How Your Website Speed Affect Your Sales
You deserve a compliment for creating a website for your business, and it just goes to show that you finally embraced digital technology! You might have noticed the spike in your sales when you first launched your website because it has interesting contents, eye-catching background, awesome infographics, and good quality web design. Suddenly, the excitement and hopes are shifting to doubt and countless questions when you are starting to notice a downhill on your sales, and it makes you think that there’s something wrong with your marketing strategies or your website. Before redoing your whole website, you might want to check your web speed because your website might still be good but the data is running slow as a result of larger audience visiting your web page. Better talk to your web designer or an IT specialist to make your web speed faster because if your website is running slow, you definitely have a problem.
Consumers today really hate a very slow website, and studies show that a lot of shopping carts are abandoned because of speed issues, and customers do not want to waste their time and money dealing with a poorly running web speed. A lot of business owners think that their landing page is the what makes the first good impression they make on a customer, but it is actually the website’s load time. You are on the right foot is your website loads quickly because it only denotes that you are professional, efficient, and reliable. Poor customer satisfaction is the result of having a slow loading website, making your customer disappointed and frustrated, so more likely they won’t bother to return on your website if that is the case. If you mess your first impression, then it’s like blowing your opportunity management, so ensure you are not doing this mistake. Keep in mind that your customers regard speedy sites as a necessity and not as a luxury, and that website that takes more than three seconds to load are usually the ones that are mostly abandoned. It does not even matter if a prospective customer just clicked and entered your website or is checking out, if your website starts to run slowly, most just quit trying and leave.
It pays off knowing that major search engines like Google and Yahoo also don’t love slow websites so your ranking may greatly be affected, making your website appear on the latter pages of search engines. As experts say, reality bites, and you need to adapt to your customer wants and needs. Be attentive and focus on customer satisfaction by having a speedy website.
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