Can Technology Fix the Rivalry?
It is no surprise that there are always rifts between the marketing and sales department in business, as a matter of fact study shows that half of the marketers are pretty sad with the degree of communication between teams like the sales team too.
Is there anything that can be done? Truly this is not something to just like its chances on hope since your business can seriously suffer. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Frankly, almost all the issues marketers and sales people have with each other comes from poor communication and team work between the teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Come together with an SLA.
It is crucial that both teams know their position. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Come together with your team and come up with everything from the lead definition to hand offs and end goals — feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
The consistent buyer journey.
Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
That is why it is crucial to use Celigo – the smart cloud integration platform as a service is an app for everything that can integrate your sales and marketing team for easier communication.
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