Kylie Jenner’s Influence On Social Media
One should not underestimate the celebrities influence on social media. This can be attributed to the number of followers they have on these platforms.For Instance, a tweet by Kylie Jenner toward Snapchat made it lose billions of dollars in a months’ time. Without knowing whether it was a calculated move, Thousands of people liked the post. Below are some of the ways in which Kylie Jenner uses her marketing power.
She uses the influence by promoting products or companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Her tweet, therefore, made people see the truth. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hence bringing in a celebrity will bring more people.
Kylie Jenner marketing power on social media can be accredited to cosmetics success. US Presort findings show that a higher rate of consumers do comprehensive research on a product online before they decide to use that brand. On the other hand, when it involves a celebrity to promote a certain brand, their fans and other people will develop trust toward that product and use it which will make it prosper. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. With such celebrities like Kylie Jenner advertising, a product would make their fans and other consumers to use that particular product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics line The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.
As both a mother and a businesswoman, Kylie uses her skill s to show that women can achieve a lot also in the society. To Jenner since her childhood, the idea of being a successful businesswoman was unsound and such women seemed incapable to raise a family. Therefore, Jenner proves this stereotypes wrong by using her social media prowess.Jenner Uses her cosmetics business to make brands that target mothers because she will be one too. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. The resultant cosmetics boost is major and can be attributed to the existence of brands that are baby-inspired for mothers.